MANUAL TO FAME Vol. 1
1- Never follow your dreams. Chase them down.
2- Create a memorable name. Dabble in alliteration, take up an urban-styled rap star alias or go the pro-wrestler route and sandwich a “the” into your name to set you apart. Like, You “the next big” Thing. It all begins with your name. (Where it ends is up to you.)
3- Phone-in sightings of yourself at the gym or the DMV to celebrity rags. Become an impulse buy at the grocery store check-out.
4- Upload a video of yourself on YouTube, status update your Facebook fan page and wait an hour for the phone to ring. Insta-celebrity.
5- Audition your heart out. Or better yet, get voted off American Idol. Then sign a record deal, launch a movie career, get nominated for an Oscar and become one of Idol’s biggest losers.
6- Check yourself into a rehab center with breathtaking ocean views even if you don’t have any addictions to cure yourself from. (Addiction to fame withstanding.)
7- Become a mainstream media darling with a no-regrets antic. Catch your wave of stardom and ride it. You can figure out the rest later when poolside with your entourage at an iconic hotel on Sunset Boulevard.
8- Take your cue from a certain hotel heiress: romp in fancy dress at high-profile charity lawn parties and indulge in velvet-rope debauchery alongside as many celebrities as possible. No shame fame by association. The road easily taken to a signature fragrance and endless licensing deals.
1- Never follow your dreams. Chase them down.
2- Create a memorable name. Dabble in alliteration, take up an urban-styled rap star alias or go the pro-wrestler route and sandwich a “the” into your name to set you apart. Like, You “the next big” Thing. It all begins with your name. (Where it ends is up to you.)
3- Phone-in sightings of yourself at the gym or the DMV to celebrity rags. Become an impulse buy at the grocery store check-out.
4- Upload a video of yourself on YouTube, status update your Facebook fan page and wait an hour for the phone to ring. Insta-celebrity.
5- Audition your heart out. Or better yet, get voted off American Idol. Then sign a record deal, launch a movie career, get nominated for an Oscar and become one of Idol’s biggest losers.
6- Check yourself into a rehab center with breathtaking ocean views even if you don’t have any addictions to cure yourself from. (Addiction to fame withstanding.)
7- Become a mainstream media darling with a no-regrets antic. Catch your wave of stardom and ride it. You can figure out the rest later when poolside with your entourage at an iconic hotel on Sunset Boulevard.
8- Take your cue from a certain hotel heiress: romp in fancy dress at high-profile charity lawn parties and indulge in velvet-rope debauchery alongside as many celebrities as possible. No shame fame by association. The road easily taken to a signature fragrance and endless licensing deals.
Advertising Agency: Durso Design, Los Angeles, USA
Creative Director: Rovane Durso
Art Director: Rovane Durso
Copywriter: Jennifer Dowd Giuiano
Photographer: Caesar Lima
Imaging: Felipe Silva - Pixelpasta
Stylist: Ebony Dee Cheyne
Hair / Makeup: Kathleen Ty
Female Models: Honor Hamilton, Stephanie Kay
Male Model: Matt Wood
Published: January 2011
Creative Director: Rovane Durso
Art Director: Rovane Durso
Copywriter: Jennifer Dowd Giuiano
Photographer: Caesar Lima
Imaging: Felipe Silva - Pixelpasta
Stylist: Ebony Dee Cheyne
Hair / Makeup: Kathleen Ty
Female Models: Honor Hamilton, Stephanie Kay
Male Model: Matt Wood
Published: January 2011